MAKING HISTORY and CHANGING THE STORY FOR CHILDHOOD CANCER
International Childhood Cancer Day (ICCD) 2016 : “We Are One”
International Childhood Cancer Day (www.internationalchildhoodcancerday.org) is celebrated every 15th of February to honor the courage and strength of children/adolescents with cancer. On the occasion of the 15th International Childhood Cancer Day (ICCD), Childhood Cancer International, with the initiative of the CCI Europe team (headed by Anita Kienesberger), the creative inputs of the team from the premier Swedish advertising agency Garbergs and the technical support of its member organization Barncancerfonden, created and launched the distinctive global awareness campaign “Child4Child” (www.child4child.com). Christophe Beck, the composer for Disney’s smash hit Frozen, together with his 12 year old daughter Sophie, wrote a new song “We are One” capturing the journey and the spirit of kids fighting cancer as “warriors”.
The children of the world were invited to “Raise Your Voice Against Childhood Cancer” by joining, singing and recording the chorus of the song“We Are One”. Close to a million kids from all over the world, contributed their creative and personal versions of the song. A consolidated version of the song was created by David Goldsmith and released on ICCD in more than 50 global music platforms such as Spotify, iTunes, Musical-ly as well as YouTube. Child Ambassadors for this campaign included Livvy Stubenrauch (the voice of Anna in Disney’s Frozen), Alexa Curtis (winner of The Voice Kids Australia 2014),Robbie Firmin (Britain’s Got Talent) and Aaralyn O’Neil (America’s Got Talent).
The joint Global Premiere of the song “We Are One” and the 15th Celebration of International Childhood Cancer Day was held in Stockholm, Sweden on 15th February 2016. The groundbreaking and momentous occasion was graced by two Queens, both of whom are passionate about protecting and promoting the rights of children: Her Majesty Queen Silvia of Sweden and Her Highness Sheikha Jawaher Bint Mohammad Al Qasimi of United Arab Emirates. Sophie Beck also was in Sweden, to encourage children all over the world to show their love and support for kids with cancer courageously fighting for their lives. The program included a live rendition of the song “We Are One” by the Swedish choir from Adolf Fredrick Music School. The live streaming of the program was watched in an initial 45 countries. Multiple media write ups and coverages across the world helped to further disseminate and popularize the song.
CCI encourages everyone to make this not just the song for childhood cancer but the song of the world. Use it as much as possible in all childhood cancer related events and email/share with us your activities at email@example.com. Please also visit the YouTube site and like the song (Child 4 Child – We Are One (Official video) – https://www.youtube.com/watch?v=PBzuYXCEDis).
Invite your stakeholders, family and friends as well to visit and like the song. Let us show the world we are one in caring for and working together to create a story of hope and a better future for children/adolescents with cancer.